Pricing
Pay for active users, not features
Every plan includes every feature. Plans differ only in how many monthly active users your apps have, and you pay nothing under 25K.
Starter · $19 a month
Free
For a new app, or for trying AdTo out
$0/month
Under 25K monthly active users
Get startedNo credit card needed
- Fits your apps
Starter
For an app with a steady audience
$19/month
Under 75K monthly active users
Choose StarterMonthly, cancel any time
Growth
For a growing app, or a few of them
$39/month
Under 150K monthly active users
Choose GrowthMonthly, cancel any time
Scale
For apps with hundreds of thousands of users
$99/month
Under 500K monthly active users
Choose ScaleMonthly, cancel any time
Custom
Over 500K monthly active users? Email support@adto.app for a plan priced for your volume.
Prices are in US dollars, before any sales tax or VAT.
iStoria runs AdTo in productionEvery plan includes
- Deferred deep links
- Universal Links and App Links
- Install attribution
- Real-time analytics
- Events and revenue
- Signed webhooks
- QR codes and social previews
- Referral programs
- Temporary links
- REST API and MCP server
- Team members
- Flutter and React Native SDKs
How we count
Monthly active users
The unique users who opened your app at least once in the last 30 days, counted by device through the AdTo SDK. The number is close to the monthly active users Firebase or Google Analytics shows for the same app.
Link clicks, installs and events are not counted separately, and there is no limit on links.
Billing
Simple billing
Monthly, cancel any time
Your plan runs to the end of the month you paid for, then your account moves to Free.
Switch any time
Moving up charges the difference for the rest of the month. Moving down refunds it.
14-day refund
Not happy? Get your first payment back within 14 days.
Taxes handled
Creem processes payments as merchant of record and adds VAT or sales tax where it applies.
The full details are in the Terms of Service.
The Free plan is the trial, and it never ends. It has every feature the paid plans have and needs no credit card, so you can try all of AdTo before you pay for anything.
Your links keep working. We email you to move to a plan that fits, and the Plan card in your dashboard's Settings shows your count against your limit. If the account is still over 14 days later, the SDK traffic of your apps pauses: installs, events and opens are refused until you choose a plan that fits, which resumes them within a minute. Links never stop.
No. One plan covers every app in your account, and their monthly active users count together.
Yes, any time, from your dashboard's Settings. A new plan starts at once: moving up charges the difference for the rest of the month, and moving down refunds the unused part. If you cancel, your plan runs to the end of the month you paid for, then your account moves to Free.
Clicks, installs and events are not metered on their own, so a link that gets shared widely or a busy day of events costs nothing extra. What you pay follows the number of people who actually open your app.
Your first attributed deep link in about thirty minutes
Every plan includes every feature. You pay for monthly active users, never for clicks, installs or events.